The importance of SEO for small businesses

Written by Andy

Andy is the founder of Lumos Digital Marketing and loves using his experience in the industry to help businesses of all sizes grow. You'll usually find Andy covering topics such as SEO, PPC, Website Design, marketing theory and more.

September 13, 2020

What is SEO? Why do you need it? And what are the benefits for small businesses?

Search engine optimisation (SEO), in plain English, is the process of optimising and tailoring your website and its content for search engines, increasing visibility and traffic to your website.

Before you go ahead and say, “SEO is for large corporations and businesses,” let us stop you right there. The importance of SEO for small businesses has never been higher, create a solid SEO strategy, and you’ll increase traffic to your shop, business, or website, subsequently increasing sales.

What’s not to love?

This article will discuss the power of SEO for small businesses, with a few tips to get you started, beginning with your website.

Optimising your website for SEO

All businesses, whether small, medium, or large, should have a website. No exceptions. Your website is your chance to showcase your business, who you are, what you sell, and where to find you.

However, you can also target keyphrases to further optimise your website, both on your homepage, additional pages, and blog posts. For example, let’s say you run a local bakery in Salford, Manchester.

Keyphrases you could target may include:

● Manchester Salford bakery

● Salford Manchester bakery

● Meat and potato pies in Salford

● Who sells the best pieces in Salford, Manchester?

As you can see, the number of keywords is virtually endless. You can use a keyword tool such as Ahrefs to find the best keywords for your website. The AHREFS tool will tell you how often a phrase it’s searched, how difficult that term is to rank for, and if you have any competition. 

As you’ve probably already guessed, many small businesses are unaware of SEO. And if they are, they likely don’t target keywords as you should be. Therefore, this is a perfect opportunity to outrank your competition, increasing traffic to your website and your business.

It’s not just about keyphrases either; it’s also about user experience.

That’s right, while you should definitely be targeting keyphrases, SEO is about so much more. For example, your user experience should be a top priority, e.g., fast website loading times, an easy to navigate site, visible in Google searches connected to maps (to help people find your business), and so much more.

We recommend using Google my business to enhance your SEO further. This tool allows you to connect maps, display public reviews, and add contact details for your business, not to mention gaining priority in local rankings.

If you don’t know where to start when it comes to making a website, consider hiring a professional web designer.

Building your brand as a small business

Just because you’re not Nike, Adidas, or McDonald’s does not mean you shouldn’t have a brand. In fact, it’s quite the opposite and perhaps more reason to brand your business, helping you to increase exposure.

Branding regarding the importance of SEO for small businesses is paramount. And before you go ahead and say: “we’ve already got a logo,” branding is about so much more than a piece of art with your business name slapped above it. Branding is about the content you deliver and anything remotely associated with your business. And yes, that includes public reviews too.

One way to build your brand, increasing exposure and traffic to your business (both online and offline), is to publish regular blog content. Posting content allows you to establish yourself as an industry leader in your field. Not only will customers be reading your blog, but you’ll be developing a connection with them by providing value, even if you don’t yet know it.

You don’t have to post too regularly either, but it’s best to be consistent. Decide on a schedule, whether that’s once a week or once a month, and stick with it. Over time you’ll build up a loyal fan base, will begin to rank for similar keywords and phrases (further increasing the authority of your website), and will be an established expert in your field in no time whatsoever.

The bottom line

The importance of SEO for small businesses has never been more significant. There’s never been so much competition, but with SEO on your side, you have the tools to outrank your competition, increasing traffic to your website and directly to your store.

Utilise SEO strategies today or get in touch with Lumos Digital for a free consultation, creating a plan to increase SEO, business visibility, and to outrank your competition.

Click here to schedule a free consultation. 

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