Paid advertising is an excellent opportunity to reach your customers and reach them quickly. Unlike SEO which can take several months before you start seeing results PPC marketing will show you results almost instantly. PPC advertising refers to the adverts you see at the top of search engines such as Google when you make a search. These adverts are created in Google Adwords and opperate on a pay per click basis. If a potential customer searches something related to your business and clicks on your advertisement then you pay for that click.
A well designed and managed pay per click ad campaign on Google Adwords can help you reach the right customers for a reasonable cost. Google Adwords allows you to get very granular with the creation of your campaigns and adgroups within it and as a result a well structured and managed PPC campaign can do huge things for your business.
Lumos can help you with the initial set up of your PPC campaign and show you how to manage and optimise it as your campaign grows and develops over time. If you already have an existing PPC campaign then we can help you to optimise it and see how you can use the data to target your customers on a more granular level.