First off, what is a buyer persona? A buyer persona is a representation of your ideal customer based on your market research and real data about your already existing customers.It can be a powerful tool for businesses at all stages of their journey to get an idea of...
Introduction to Search Engine Optimisation (SEO) The world of digital marketing can seem overwhelming. With Lumos Learning we aim to simplify the complexities of digital marketing to help nurture and develop the marketers of the future! With that in mind, we have...
After years of amazing digital marketers passing through Salford Business School we take a look at who created the best performing blog during their time there for Digital Marketing and SEO! Hi, I’m Andy – the founder of Lumos Digital Marketing. Around 2 years ago I...
Top 5 Ways Hospitality Can Benefit From Digital Marketing This article was inspired by the hard work shown by close friends in the hospitality industry during times of immense uncertainty and difficulties. In particular the passion and dedication for the industry...
What is SEO? Why do you need it? And what are the benefits for small businesses? Search engine optimisation (SEO), in plain English, is the process of optimising and tailoring your website and its content for search engines, increasing visibility and traffic to your...
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