Using Data To Enhance Your Buyer Persona

Using Data To Enhance Your Buyer Persona

First off, what is a buyer persona? A buyer persona is a representation of your ideal customer based on your market research and real data about your already existing customers.It can be a powerful tool for businesses at all stages of their journey to get an idea of...
The importance of SEO for small businesses

The importance of SEO for small businesses

What is SEO? Why do you need it? And what are the benefits for small businesses? Search engine optimisation (SEO), in plain English, is the process of optimising and tailoring your website and its content for search engines, increasing visibility and traffic to your...