Welcome to our next installment of the ‘Small Business Spotlight’ series. The work of Luke Christie from Dead Weight Design is something that has been on our radar for a long time now, even more so recently with his recent accomplishments and feats in the world of graphic design. Luke is currently undertaking the challenge of creating x1 new mascot logo every day for a year. The ‘365 Days of Mascot Logos‘ challenge has had us gripped since day 1 so we figured there would be no better time to take a look at the man behind the challenge and learn a little more about his business.
We have been fortunate enough to listen and learn from Luke Christie from Dead Weight Design. Dead Weight Design is a graphic design company that was started in the middle of the pandemic with a vision of helping brands and businesses with designs for their company whether that is for new logos, vector illustrations, merchandise development, and custom lettering. It is clear through seeing Luke’s work that he is passionate about what he does and you can tell he loves design work. Dead Weight Design works with online brands to help them reach the next level.
Your business name:
Dead Weight Design
Social media links:
Brief introduction to your business:
Dead Weight Design specialises in Graphic Design and Vector Illustration, helping brands of all sizes (even personal brands) stand out through their brand graphics.
Promote your products/ services:
Logo Design, Vector Illustration, Merchandise Development, and Custom Lettering.
What inspired you to start your own business?
I started Dead Weight Design in 2021, during the pandemic lockdown I lost my full time Graphic Design job. Rather than dwelling on the situation, I realised it was an opportunity to be able to go my own way and build meaningful connections with the people and brands I worked with through discussing and understanding their visions. Not everyone can create something tangible from their ideas and I wanted to be able to help with that.
What makes your business stand out from other similar businesses?
I pride myself on being a good communicator. I think it’s good practice to guide clients through the process, keeping them updated regularly as well as staying in touch post completion of the project (it’s nice to know how they’re getting on and to see the designs out in the real world!) This paired with high quality design is a winning combination.
What has been your biggest success to date?
The collective success of having been able to provide quality design work to 30+ content creators and small businesses.
What is your advice for someone who wants to start their own business?
Be clear on what you want to help your customers achieve, once you know that you can build your business up around that focus. Building a business is a tough process but can be far more rewarding so if there’s a point where you feel like giving up, continue to push forward.
What is it that keeps your customers coming back?
My clear communication and understanding of my clients requirements… that and the quality of work supplied!
What are your plans for the future of your business?
I plan for Dead Weight Design to work with brands big and small, renowned and emerging across the globe.
What was the biggest risk that you have ever taken for your business?
I would say my biggest risk was turning down a full time (safe) position to continue focusing all of my efforts on Dead Weight Design.
Tell us something interesting/ fun about your business?
Dead Weight Design has a streaming profile on Twitch where I sometimes switch things up from the usual approach to projects. I like to get people involved with certain creative decisions and I think collaborating with other creators and brands is a great way to have some fun and explore different avenues of creation. I also like to run giveaways here and there!
What is the most popular product/service that you sell?
What product/service would you recommend to first-time customers?
This is totally dependent on what you need. Is your brand new or in need of a refresher? Then go for a logo design to breathe some new life into your image. Do you have a range of t-shirts you want to release? Then let’s talk about merchandise development and create something totally unique to you. From logo design to brand assets, if you imagine it I can help bring it to life.