If you want a career in digital marketing, then there are some skills that you will need to make yourself more employable once you graduate.
Search Engine Optimisation (SEO)
SEO is the process of improving your website organic traffic and ranking on search engines such as Google, Bing, Yahoo etc. Improving your website SEO can include creating high-quality content and copy for your website. When starting your career in digital marketing, you do not need to be an expert however you do need to have an idea of the basics. SEO basics include doing keyword research, backlink strategy, developing an online marketing strategy, google analytics, SEM, SERPs.
Once again this is a huge aspect of digital marketing. Content creation is not only about creating graphics for social media pages, but it includes things like blog post writing, podcasts, recording videos, the list is endless. Being able to create content like this will get you far in your digital marketing career. A lot of digital marketers tend to specialise in different areas of content creation, for example, you may not know much about recording and editing podcasts however you know how to work your way around Canva and create graphics or you may be a great copywriter and love creating blog posts. Having content creation skills is highly sought after and incredibly important in the digital marketing industry.
Social Media Marketing
Understanding social media is a key aspect of digital marketing. It is important to know the key social media platforms that your clients’ brands should be showing up on and what type of content they should be posting. Understanding social media marketing is a core and a very valued skill to have within this industry today. Understanding social media marketing isn’t just about posting content every day it is understanding how to reach out to customers online to drive traffic to your website. Using social media marketing is also a great way to connect with your customers as you can answer all of their questions and reply to their comments in one space.
People think that email marketing is incredibly outdated. However, it is not, make the most out of email marketing when you can. Email marketing is one of the best ways to obtain and keep leads. Being able to create a strong email marketing strategy can help you to reach and connect with customers and target audiences in a more personalised way. It is a great way for your client’s brand to be able to reach more people so easily. You can optimise your emails/ newsletters to build engagement with your client’s target audience, for example, having a sign-up page, having ‘buy now’ buttons throughout your emails too, this is to encourage target customers to purchase from a client’s brand. Email marketing is an important skill to have in terms of digital marketing.
Paid Ads/ Pay-Per-Click (PPC)
This new skill is very up and coming. It has become more popular over the last couple of years. PPC is a great way for brands to gain more website traffic quickly and efficiently. There are plenty of courses that you can take online where you can learn more about PPC and start to practice it. Knowing how paid ads and PPC works are extremely beneficial. If your client has a bigger budget, then they can get their search result to appear on the first page of Google.
You do not have to be an expert in every single one of these aspects. However, there are hundreds of online courses you can take to help you learn and develop these skills. The main 5 skills that we mentioned above are incredibly sought after and desired within the digital marketing industry. Click here to read our other blogs all about digital marketing, SEO, social media marketing and more.