What does a digital marketer do and how to start a great career in it!

Digital Marketer

Written by Jordan

Jordan is a digital marketing executive here at Lumos. You'll often find her writing about social media marketing, digital PR, and marketing training and development.

October 26, 2021

Are you interested in starting a career in digital marketing, but you are not 100% sure what the role entails? Continue reading we will let you know all about digital marketing, what the job entails and how to get started and gain your own experience!

First off, what does a digital marketer do?

A digital marketer is someone who helps their clients build brand awareness for their business, so they can generate leads and build brand awareness. Some of the things that they are responsible for are SEO, Website design, social media marketing, search engine rankings, email marketing, paid ads, blog writing. It is a lot to think about at first, but it does mean that no two days are ever the same which is exciting.

As a digital marketer you want to find ways in which you can improve your client’s website and improve their rankings on search engines in order to improve the client’s business needs. It is your job to look out for all of the clients’ digital needs.

There are many different aspects to digital marketing. Let us walk you through them.

1.SEO and SEM

Otherwise known as Search Engine Optimisation and Search Engine Marketing. SEO is where you improve a websites organic traffic and ranking on all search engines. This also includes creating high quality content as well as monitoring your websites technical health. It sounds like a lot to begin with but the more you do it, the easier it gets.

SEM is a digital marketing strategy that is used to increase the visibility of a website in a search engine results page. SEM is also known as paid search or pay per click (PPC).

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2. Website Design

Website design is what creates the overall look of your website. It is an entire process from planning the site, to build it and adding the key elements such as images, fonts, colours, designs etc. A client’s website is the first thing that a potential customer of theirs is going to see of their business, so you want it looking in tip top shape. Web design is a great skill to have, and it means you can offer more services to your clients.

3. Social Media Marketing

Social Media Marketing is the use of the social media platforms to build and connect with our audience, the reason for this is so you can help to build your clients brand, increase their sales and you want to be able to drive traffic to their website. What this means is that you will be creating engaging content and posting on your clients’ social media sites. This also means engaging with other accounts to grow your clients’ audience/ customers. Monthly, you will analyse your results and running advertisements on your clients’ social media pages. 

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4. Email Marketing

Email marketing in one of the most powerful forms to get your clients’ business seen. It can make their clients’ more aware of what it is their business has to offer. Email marketing is one of the best forms of a marketing strategy. With email marketing you can build brand awareness and relationships. It is a fantastic way to keep your customers engaged between purchases.

5. Paid ads

Paid ads are ads that you have seen on online search engines that are paid for by brand owners to create more awareness around their brand and drive traffic to their website.

However, you do not have to become a digital marketing manager, if any of the above aspects of digital marketing stand out to you, you can just specialise in that particular area. For example, you can become, an SEO Manager, Content Marketing Specialist, Social Media Manager, Marketing Automation Manger. Did you realise that there were so many different aspects to a career in digital marketing? I certainly did not.

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How do I get a career in digital marketing?

There are many different avenues you can take when it comes to beginning a career in digital marketing. Some of these avenues are:

Developing your skills

Developing your skills within this field are extremely important. You want to be able to grasp the idea of different apps and websites and know how they work. For example, some of these sites might be, social media websites (this is 100% a need), email marketing sites, scheduling sites, SEO auditing sites. The list goes on. It is important to keep up with digital marketing trends for this reason.

There are plenty of skills that are useful in this industry these skills include creativity, analytical knowledge and research, video production, web design, SEO knowledge etc.

Do a digital marketing degree

There are plenty of universities in the UK that provide the chance to complete a digital marketing degree. Having a degree, opens all sorts of doors for you, it is beneficial having a degree behind you. Whenever you complete a digital marketing degree, it is common that you will have to do a one-year placement, which will also give you the experience that you need. Also, throughout your degree, you will learn about the various aspects of digital marketing which tends to include, using marketing software. This degree is great if you are interested in web design, digital graphic design, marketing communication, multimedia production etc.#

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Get experience in digital marketing

A degree is not for everyone and that is perfectly ok! Instead of applying for a degree, you can get the equivalent experience with just creating your own experience. Email companies and look on job sites for internships where you do not need any experience. Completing an internship will give you the experience you need, and you will also learn so much and eventually you may feel comfortable enough to start freelancing.

We hope this helped you learn more about what a career in digital marketing entails and we hope it has made the decision-making process easier about whether this is the career you want to go into. For more information about digital marketing, SEO, social media marketing etc. Read the rest of our blogs here.

 

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