How To Use The Different Social Media Platforms For Digital Marketing

How to use different social media platforms for digital marketing

Written by Jordan

Jordan is a digital marketing executive here at Lumos. You'll often find her writing about social media marketing, digital PR, and marketing training and development.

February 14, 2022

In today’s day and age, there are loads of social media platforms that you can use for digital marketing. However, how do you use them for digital marketing? We are here to tell you exactly how!

Let’s start with the most popular social media platform:

Instagram:

It is important before you begin to market on a social media platform that you understand the platform first. Recently the Instagram algorithm has made it harder for your content to reach everyone on your feed. This means it is important to encourage your users to like, comment, share and engage with your posts, this helps your account stay on top of your follower’s newsfeed as Instagram recognises that your followers like your content and what they want to see.

The next stage is to focus on analytics. When it comes to digital marketing on Instagram, you do not want to just post content and hope it performs well, instead of whenever you do upload a post, after the first couple of hours, check your analytics to measure how your content is performing. Having an idea of this data can help you to develop a more effective digital marketing strategy for your business. The more data that you have access to and the more you analyse it, then the better prepared you will be to deliver the content your audience wants.

Never be afraid of experimenting when it comes to using Instagram for digital marketing. Experimenting helps you to connect with your audience in different ways. Experimenting may be, things like uploading new types of content, engaging with your audience through stories, there are plenty of different things that you can experiment with.

There are a few elements that you can implement to have a successful Instagram digital marketing campaign. Some of these may be creating original content that showcases your brand and products/ what you sell/ what services you offer. Create content that aligns with your audience and customers and helps them to think of you. Engage, engage, engage, engagement is key, this will help your audience to feel seen and heard, this is an important aspect of Instagram marketing.

Instagram

Facebook:

Facebook is a great platform to market your business. If you want to market your business on social media, the key is to provide your audience with value, are you making your audience’s lives better with the content you are creating and sharing? Is your content entertaining and educating? Are you interested in your content? Would you want to see it across your social media newsfeed? Do not just post content that promotes your business, this is seen as spamming.

Posting consistently is also important. Do your research and check your analytics and see what days and times are best for you to post.  Try to stick to these content schedules for example it may be best for you to post Monday, Tuesday, Friday at 4.30 pm as this may be when most of your audience is active, this tactic will hopefully get you more engagement with your posts. Create a content plan and strategy, this will help you to stay prepared and stay on top of the content.

Something else that is important is making sure that you are making the most out of your Facebook business page. Your Facebook business page is great to develop your brand’s identity and build brand awareness.  Once again consider what your target audience wants to see. You can share anything you want on your Facebook business page whether that is; sharing images, videos, links to your other social media pages or articles, you can share whatever you want as long as it links to your business.

Host Facebook contests! Contests are another tactic to increase your following and brand awareness. However, be aware that contests cannot be hosted through Facebook itself. To create a Facebook-led competition you will need to go through a third-party app, then direct participants to the app from their Facebook page. Some tools are both free and paid that can help you to host a competition.

Facebook

LinkedIn:

When it comes to marketing on LinkedIn, you want to ensure that your profile is always refined and up to date as this is one of the most beneficial ways to increase your following on LinkedIn. Your brand is not the only brand that people are connecting with, people also do business with other people so having an up-to-date profile matters.

On LinkedIn you will want to define your audience and your goals, whether this means raising brand awareness or generating more leads, ensuring that you are targeting the right people is key. Once you know what you want to get from LinkedIn marketing, then it will be easier to define your audience. Better defined audiences lead to better lead generations.

Once again post engaging content. Post content that you know your audience will want to see. You never want to come across too ‘salesy’ as people will just scroll straight past your content. One thing that LinkedIn members love is fresh, new content and ideas. Did you know that posting through leadership content on your company’s LinkedIn page is one of the best ways for you to grow your LinkedIn audience? When running a company page on LinkedIn, share content from others.

Another thing you can do is create LinkedIn ad campaigns. You can run your LinkedIn ads using sponsored content, text ads, dynamic ads, or message ads. These are all powered by Campaign Manager. Campaign Manager allows you to set a budget and set goals and it allows you to have complete control over your campaign timeline.

LinkedIn

TikTok

TikTok has vastly become one of the most popular social media platforms over the past two years. TikTok has over one billion users worldwide which is huge for a social media platform. TikTok is great for showcasing creative skills and keeping up with current trends.

There are different ways in which you can use TikTok for digital marketing.

To begin, start a branded channel. Create an account, solely for your brand and start to experiment with different types of content for your channel. Using TikTok, you can create content quickly with no budget needed. To get an idea of what is trending, have a look at the most popular hashtags and look at the content under this. TikTok has a great organic reach. However, if you want to have high engagement, you will need to create genuine content that resonates with your audience. You cannot just post promotional videos, these will not work. Get your creative juices flowing.

Another idea is to collaborate with TikTok influencers. Influencers who have tons of experience using TikTok can see that they have established a highly engaged following because they are continuously posting high-quality content that their audience love. TikTok influencers understand how TikTok works, how the algorithm works, how the editing and tools work. Do your influencer research and narrow down what influencers will benefit and suit your brand. TikTok has its own Creator Marketplace which is designed to link brands and TikTok creators.

You can run ads through TikTok. TikTok is probably the best platform to advertise your brand on now, the reason for this is because yes it has over one billion users the advertising on TikTok is not oversaturated the way it is on TikTok and Instagram. You can run several different ads through TikTok. Click here to read about those. Using TikTok ads means that you can target specific demographics. Brand owners can sign up to TikTok for Business to run self-serve advertising campaigns.

TikTok

Twitter

Twitter is a great tool to use for digital marketing for your brand. To begin with Twitter digital marketing, you will want to set objectives for Twitter marketing. Some of the objectives that you can include are to generate leads from Twitter, build a positive opinion around your brand, provide customer support, build brand awareness, build thought leadership, build a community and so much more.

The next thing you may want to do is to position yourself as a thought leader. This is perfect, especially for small start-up businesses. You will want to present yourself as an expert in your specific niche. To position yourself as a thought leader, target industry keywords, the reason why you should do this is, so your tweets show up in relevant searches. Why not create your own industry/ brand hashtag? This is great for building brand awareness. These are just a few ideas on how to position yourself as a thought leader.

Use Twitter to drive traffic to your website. Promote your website on your Twitter because if you don’t how will your Twitter followers know about it? To gain more clicks to your website, it is essential to promote it through the means of social media. Twitter has over 30 million active users every month. To gain more traffic, do not just tweet a link instead use creative methods to encourage followers to click the link.

Try to tweet and post at the right time. Did you know that a tweet has a lifespan of only 24 minutes? To gain any engagement, this tends to happen within the first three hours. Therefore, you need to tweet at the right time, you can find this out by looking at your analytics to see what time your audience is most active. Tweeting at their most active times means the more chance of a higher engagement you will get.

Twitter

Snapchat

Snapchat is another social media platform that you can use for your digital marketing tactics. Snapchat can be surprisingly valuable for businesses if that is where their target audience is spending their time. The reason why you should be using Snapchat for your digital marketing needs is that Snapchat has roughly 191 million daily active users. Snapchat has more than 10 billion daily video views.

When it comes to marketing on Snapchat it is important to have a strategy. To do just this you could offer coupon codes. Plenty of brands have branched out and performed this tactic. Some brands have gone as far as to offer coupon codes to spend on their website in exchange for their followers’ sending snaps of themselves (which may also count as User Generated Content).

Like TikTok, collaborate and connect with influencers. When you connect with influencers this can have a huge impact when it comes to digital marketing on Snapchat. Once again, complete some influencer research and have a look at what influencers use Snapchat and what influencers suit your brand, and complete some influencer outreach.

When it comes to Snapchat you will want to target the audience that is already there. The audience that you have grown on Snapchat may differ from your target audience, this is good if they are interested in your brand and the content that you are posting, they will be your targeted audience on Snapchat.

Snapchat

We hope you found this post helpful when it comes to marketing on the different social media platforms. Were you surprised by any of this? Read more of blog posts on digital marketing, social media marketing, SEO and more here.

 

You May Also Like…

How To Learn The Basics Of SEO

SEO stands for Search Engine Optimisation. SEO is a set of exercises that you perform in order to improve the position...

0 Comments

Submit a Comment

Your email address will not be published.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.