Did You Know These 10 Digital Marketing Myths?

10 digital marketing myths debunked

Written by Jordan

Jordan is a digital marketing executive here at Lumos. You'll often find her writing about social media marketing, digital PR, and marketing training and development.

March 2, 2022

Digital marketing myths are not uncommon, we are here to help you to debunk these common myths. Digital marketing myths are incredibly important to understanding the effectiveness of digital marketing.

Digital Marketing Myth #1

Digital Marketing Is Only For Big Businesses

A lot of people assume that digital marketing is only for big companies. This is NOT true. All businesses of all shapes and sizes can use digital marketing. Your industry, products, and services also don’t impact your ability to do digital marketing either. You do not need a huge budget to complete digital marketing. You can have a small budget and still see great digital marketing results.

Digital Marketing Myth #2

Content Marketing Isn’t That Important

A lot of businesses believe that once their website has been completed, the work regarding content marketing is no longer relevant. You will want to make the most out of your digital marketing campaign, therefore your website needs to have relevant, updated content that engages your target audience. Being consistent on your website and social media pages will help you to reach higher on search engines and this will send a positive message to your audience. Your customers will notice if you are not being consistent, and this will make them lose interest in your brand. Completing content marketing helps to build trust with customers. Consumers are more likely to share content from businesses that they trust.

Digital Marketing Myth #3

SEO Is Dead

This is not true. SEO is more important than ever. SEO allows you to attract people and customers from all over the world if your strategy is right. If you combine SEO with digital marketing and create unbelievable content this will drive more organic search results.

Digital Marketing Myth #4

My Competition Isn’t Online So I Don’t Need To Be

When it comes to digital marketing it is important to stay ahead of the competition. If your competition is not online, this is positive for you because it means that you are one step ahead of them. You do not want to make the mistake of not showing up online just because your competitors are choosing not to show up. If you are not showing up online, this means you are missing out on so much. You can reach so many more, new potential customers, by deciding to show up online.

Digital Marketing Myth #5

Only Posting Content Will Be Enough

Only putting content online is not enough, you need to do more. Content creation is a powerful tool, so naturally, a lot of brands focus on getting as much content on their platforms as possible.  However, you should be focusing on quality over quantity. If you put out 30 pieces of content per week but they are not of great quality, you will not see great results, however, if you post 10 high-quality pieces of content per week, the more chance they have of achieving great results and reach. Content is only effective if your audience and followers are benefitting from it. High-quality content will help you to reach high results.

Digital Marketing Myth #6

Email Marketing Isn’t Effective Anymore

Email Marketing is an extremely effective form of digital marketing. It is a great way to reach current and new audiences. A lot of people engage with companies’ emails who they love. Believe it or not, people still love to receive promo emails from companies. Email marketing is still very much alive.

Digital Marketing Myth #7

I Don’t Need A Website

Having social media is great and it is a great start, but you need a website. If you want to have a great digital marketing strategy and be able to reach new audiences, then you need a website. When you do create your website make sure that it is updated and responds quickly. If you are operating a low-quality website, Google will penalise the website by ranking it lower in search engine results.

Digital Marketing Myth #8

All Digital Marketing Is Technical

Digital marketing is more about having good marketing skills, rather than being technical. Yes, it helps if you are technical, but it isn’t all about this. Digital marketing is about knowing good marketing tactics and business initiatives for you to start your journey with digital marketing.

Digital Marketing Myth #9

Optimising Websites For Mobile Is Not Necessary

This is once again NOT true. More people tend to use their mobiles now when scrolling through websites rather than their computers or laptops. Smartphones are nearly being used for everything now in our everyday lives. If your website is not optimised for mobile devices, this will deter customers and they will just purchase from your competitors.

Digital Marketing Myth #10

Bad Reviews Will Harm Your Business

FALSE!! Yes, of course, negative comments can change a company’s reputation but only if you have a huge number of negative comments more so if you have more negative comments than positive ones, then yes bad reviews will do more harm than good. If you get a couple of negative comments, you need to alter your way of thinking. You just need to learn how to handle negative comments. When you come across negative comments, respond to them politely. If you respond to negative comments when you are in a bad mood and offend your customers, this will create more problems for you which is something you do not want.

There you have it, 10 digital marketing myths debunked. Did any of this surprise you? Let us know in the comments below! To read more about digital marketing, SEO, social media marketing, and more, click here to read through our range of blogs.

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