Tips On How To Re-Engage Your Audience

Tips on how to re-engage your audience

Written by Jordan

Jordan is a digital marketing executive here at Lumos. You'll often find her writing about social media marketing, digital PR, and marketing training and development.

March 24, 2022

Sometimes we all go through a bit of a dry spell, where our engagement goes down on our social media pages and websites, not only this everyone takes breaks from posting on their business social media pages, website, email marketing, and more. It can be difficult to figure out how to re-engage your audience and get them interested in your content again. Here are our top tips on how to re-engage your audience.

 

Tips on how to re-engage your audience

Understand All Of Your Platforms

One of the best ways to re-engage your audience is to see where they are and what they are doing. It is important that you know what social media platform they are on and why they are there and what content they like to interact with. Once you have a good understanding of what platforms your audience are performing on, this will allow you to interact and engage better with your audiences. You can re-engage your audience on social media platforms by posting interactive stories such as polls, quizzes, and Q and A’s. Switch up how you interact with your audience, you do not want to bore them, especially considering that you are trying to re-engage them.

Post Consistently And Add Value

Engagement with your audience is about brand awareness and brand loyalty. To keep your audience interested, they need to be able to trust you. Offer your audience incentives with genuine values. Do not forget to be consistent, this is important.  Post regularly on your platforms, this will keep your audience engaged and means that you will be on their mind more. To ensure that you remain consistent, create a calendar for yourself and schedule all of your posts, this will keep you organised and consistent. Yes, post consistently but post valuable content! Do not just post for the sake of it. Your audience will notice if you post content that isn’t valuable, and you don’t really care about.

Do Competition And Giveaways

This is a creative way for your audience to engage with our content. Do a contest on your socials, everyone loves the chance to win free items. Ask your audience to like, comment, share your posts and for them to tag their friends, you will be surprised by how many entries you will get. Creating a contest doesn’t take much effort and is an easy way to re-gain the attention of your target audience.

Follow Up On Customer Feedback

Gathering customer feedback is a great thing to do. People rarely follow up on their customer feedback, but this is something that you should do to help you to re-engage your audience. You should always respond to your audience and customers whenever they leave a review, no matter if it is positive or negative. If it is a positive review always thank the person who left it. If it is a negative review, reply as soon as you can to prevent a potential crisis. You should always be looking for a way to extend your customer engagement.

Share User-Generated Content

People love it when you share their content on your page. UGC is great for keeping your engagement high. Make sure you make it known across your socials that you often share content from your followers. By regularly sharing UGC, this encourages your audience to continue sharing images from your brand and products/ services they have received from you, so they have a chance to be featured on your socials.

Retarget Via Web Push Notification

You can directly engage with your audience through web push notifications. There is always the risk that a user will not ever return to your website or doesn’t see your content on social media, thus if this happens you can engage with them directly and encourage them to come back to your website and visit your social media. This technique is especially great for e-commerce brands if they are wanting to boost sales. However, web push notifications are great for any industry.

These are our top tips on how to re-engage your audiences. Did you find this post helpful? To read more about social media marketing, content creation, digital marketing, SEO, and more, read our other blog posts here.

 

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