5 Brilliant Tips On How To Market Yourself Successfully 

Marketing

Written by Jordan

Jordan is a digital marketing executive here at Lumos. You'll often find her writing about social media marketing, digital PR, and marketing training and development.

October 12, 2022

Being able to market yourself is an important life skill. You may not think that it is crucial right now, however it is a skill that you should master. Here are some ways in which you can market yourself successfully.

Identify Your Niche

Think about what your interests and passions are. Think about the way you can bring your interests and passions together and explore how you can engage them in innovation and problem-solving. Think of the things that you have to offer that sets you apart from the crowd. 

Use Social Media

Using social media is a great way to market yourself. LinkedIn, Facebook, and Twitter are probably the best social media apps to market yourself, you can connect with people directly. If you are just beginning your journey, it would be great to join groups with which you share similar interests and start engaging with other people’s posts. You can’t always meet people in person, this is one of the reasons why social media is so great. Keep your social media profiles active, and engaged, fill out all of your skills, and reach out to former colleagues for professional reviews. 

Seek Out A Mentor

Seeking out a mentor is a great way to market yourself and enhance your skill set. To find the perfect mentor for you, you will want to find someone who is in the same niche where you want to grow and thrive. Your mentor should have valuable experience and know how it is to get started. When you seek out a mentor you need to be someone who can take constructive criticism as your mentor will give your instruction, guidance, and correction, whenever you need it. Having an experienced mentor means that you also have access to their list of contacts, they can put you in touch with the right people. 

Become An Expert

You need to be able to provide unique knowledge and insight about your niche that only a handful of people know. Use your free time to study what genuinely interests you. Showing off what is unique and rare is a fantastic way to market yourself. People do not want what they have heard before, if you can provide a unique perspective, this will only work in your favour. 

Keep Current

Keeping up-to-date with current trends can be challenging, however, it is an essential part of marketing yourself. You will need to always update people in your network about what is happening with you. You can get them to spread the word and bring others into your network. Word of mouth is the most powerful marketing tool.

There you have it, our top 5 tips as to how you can market yourself. Did you find these tips helpful? For more blog posts about marketing, social media marketing, SEO, and digital marketing, then please visit our website here.

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