Should I market my law firm on social media? If yes, why, and how??
When you are working within a law firm. It is hard to know whether you should be marketing your business on social media. Our answer is YES! It would not hurt to market your brand on social media. Like marketing any brand on social media, there are plenty of positives! Keep on reading as to why you should market your law firm on social media:
Creates excellent brand awareness!
Nowadays everyone is on social media. If people are searching for a business, they will always look for their social media accounts, just to get an idea of the faces behind the business. This also goes for law firms! Having a strong social media presence helps to promote your business and also ensures what you do gets in front of the right audience.
Having a social media presence will attract new clients!
Social media is an effective way to attract new potential clients. Many brands who are social media users tend to find new clients through their online presence. A study that was completed by the American Bar Association found that 35% of law firms that use social media have found new clients. This is exactly what you want from marketing your brand on social media!
Having social media can increase your search engine rankings!
Having social media accounts holds huge value on search engines such as Google, Yahoo and Bing. For law firms it makes it easier for potential clients to find you and see that you are a legitimate business. Whenever you can share your website, blogs, business updates any form of link relating to your business across your social media sites, this will increase your search engine rankings and drive more traffic to your website.
Social media is great for generating leads!
This is what having a social media strategy is all about. Having an engaging audience on your social media accounts, almost guarantees that you will get new enquiries about your business. Once more people start enquiring you can start to identify these leads who are in need of your services, but you just need a bit more of a strategy to make sure they purchase a service.
Builds trust with your target audience!
You want to post engaging content across your social media accounts. The more you post and engage with your audience, this consistently builds trust with them which is what you want when you are trying to grow your business. This does work for law firms! This interaction with your audience will go a long way and will help you to develop a relationship with your audience and potential customers. You want your firm to be seen as approachable, trustworthy, and caring as a lot of people see law firms as quite the opposite. You want to exceed everyone’s expectations about law firms.
Improves your SEO!
There is a link between social media and SEO. Google tends to rank social media feeds in their search results. Having a strong social media presence will lead to you controlling more visible space on a search engines results page in your firm’s name. Having a fantastic online presence contributes to overall improvements in online visibility and increases your website traffic.
Allows you stay in touch with the online world!
Having a social media for your law firm, allows you to stay in touch with everything that is happening online in the legal world. It allows you to stay up to date with news and events and keep track of your company’s reputation by allowing you to see the conversations your audience are having about you and your services.
The answer in short is yes, your law firm should have social media! It will help your company in the long run and investing in Marketing For Law Firms is a sure-fire way to help your business grow and gain new clients whilst developing trust and brand authority.