Developing Your Content Marketing To Boost SEO

SEO and content marekting

Written by Jordan

Jordan is a digital marketing executive here at Lumos. You'll often find her writing about social media marketing, digital PR, and marketing training and development.

February 7, 2022

What Is SEO And Content Marketing?

SEO stands for search engine optimisation. SEO is the process of increasing the quality of traffic to your website and attracting new visitors to your website. Content marketing is more focused on using valuable and relevant content to drive profitable customer action. SEO and content marketing are designed to work together, you cannot do one without the other.

Content marketing can help you to boost your SEO. We are going to explain a few ways in which you can develop your content marketing further in order for you to boost your SEO and increase your search engine rankings.

Create Original, High-Quality Content

Google’s algorithm is constantly crawling websites for the highest quality content that is based on key terms that users are searching for on search engines. In order to boost the SEO of your website, create an original, high-quality website. Search engines can discover if your website is high or low quality depending on if other high-quality websites link back to your website. Another thing that search engines do is look at the amount of engagement that your website gets from visitors and how original your content is. If you can, when creating content, create long-form content. The reason why is because long-form content is more effective and tends to rank higher on search engines as you will be using more terms that users search for. Also do not just fill your content with writing only, include images and videos, this will make your content more interesting to users and the chances are they will stay on your website and read the whole post rather than clicking off it straight away.

Understand User Intent And Searches

This is important as you should know what your customers like and dislike about your website and what content they would like to see and read more of. Understanding user intent and what they search for will help you figure out how people interact with your landing pages. To figure this out look at the following metrics: bounce rate, average time on page, conversions, and page views. Something else to do is complete competitor research and discover what keywords they are also ranking for. Completing competitor research and finding out the relevant information and seeing what information you need to provide for your audience in order for you to rank higher on search engines.

Update Old Blog Posts

It is great to update old blog posts if you can. The reason why, if you update old posts with the relevant information, you will find that you may gain more organic traffic. HubSpot stated that when they updated their old posts, they found that they gained a 106% increase in organic traffic, which is amazing. Implement this strategy if you want to achieve the same results.

Delete Duplicate Versions Of Pages

If you have duplicate pages on your website, this can be a problem for your search engine rankings. The reason for this is that the wrong page could be indexed. Google will split link metrics between different versions of a page rather than assign metrics to only one page. Duplicate pages can be caused for several reasons some being: that you provide a printer-friendly version of your page on your website. This can be easily fixed, however. If you find that a few of your websites are similar, write more content for each page. This will make them stand out more to Google and you will find that your site you receive more clicks and user visitors.

Work On Content Distribution

This will help your SEO massively. If you want to increase traffic, you need to have a content distribution strategy. How you can do this is: to build relationships with influencers and ask them to share your content. You can pay for distributing your content by running ads on different platforms. These are just some ideas but doing these couple of things will help to improve your search engine rankings massively.

These are just a few things you can do to develop your content marketing in order to boost your SEO. For more information on this visit Clarini Online Marketing. They are a team of SEO consultants, content writers, and industry outreach specialists who are passionate about helping your business grow. They can help you with your search engine optimisation. Get in contact with them today to help boost your SEO and search engine rankings.

You May Also Like…

0 Comments

Submit a Comment

Your email address will not be published.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.