Is Social Media Marketing Better For B2B or B2C Businesses?

SOCIAL MEDIA MARKETING

Written by Jordan

Jordan is a digital marketing executive here at Lumos. You'll often find her writing about social media marketing, digital PR, and marketing training and development.

November 17, 2022

Social media marketing works well for both kinds of businesses. Social media marketing is equally important to both types of business. Businesses are relying more on social media to meet their marketing goals. More than 2 billion people use social media, it has become a crucial marketing tool. Below we have explained the differences between both.

What Is B2B and B2C?

B2B stands for business to business and B2C stands for business to consumer. B2B businesses sell goods and services directly to businesses whereas B2C businesses sell goods and services directly to consumers.  

Why Is Social Media Important For Businesses?

Companies globally are using and investing in social media marketing. Social media is important for businesses that want to:

  • Increase their sales
  • Boost their reputation
  • Retain customers
  • Earn trust
  • Increase customer loyalty

What Are The Social Media Differences?

When it comes to using social media for B2B and B2C businesses, the main differences are content, channels, and goals. 

Content

B2C businesses should mainly focus on their visual content. When it comes to visual content for B2C businesses, video is key. When creating posts for your social media, you need to think of engaging ideas and create content that your followers will want to share. Content needs to be well thought out, you need to consider who your target audience is. With B2C businesses their content can be more casual, playful and fun for their audience to read. Whereas B2B businesses mainly focus on their “professional” types of content, for example, e-books, webinars, etc. B2B content tends to be about lead generation. Lead generation is the process of getting people interested in your business and what you sell and gradually moving them along until they eventually become paying customers. When posting on social media as a B2B business, consider finding ways to generate leads without having to gate content. 

Channels

B2C businesses tend to use social media platforms such as Instagram, TikTok, Facebook, etc. At the same time, B2B businesses tend to use platforms such as LinkedIn, Facebook, Twitter, etc. LinkedIn is probably the most important social media network that B2B businesses should focus on. Through LinkedIn, you can create discussion groups, this is a great way to create engagement and distribute content. However, if you are distributing content through these groups, be careful not to come across as too promotional. 

Goals

B2C business goals mainly focus on community engagement and awareness. Creating viral content is a great way to increase your brand awareness. Whereas B2B businesses mainly focus on lead generation. You can measure how effective your content is by your web traffic.

Overall, as you can see from above, social media marketing works well for both B2C and B2B businesses, however, like anything, your success in social media depends on what social media platforms you are using for your business. If you are interested in finding out more about social media marketing, digital marketing, SEO, and more, then read our other blogs here

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