If you are someone who works in digital marketing, then you know how important it is to have great copywriting skills. Copywriting is a must-have skill for digital marketers. Your copywriting skills enable you to create valuable content for your audience. Here are our top tips on how to practice your copywriting skills if you work in the digital marketing industry.
Complete A Copywriting Course
There are thousands of free online courses out there. A few months ago, I completed a copywriting course and it did help me to improve my copywriting skills. The copywriting course I completed was called The Complete Copywriting Course by Copy Kooks. I found this course incredibly helpful and it taught me everything that I needed to know about copywriting.
Identify Your Weak Areas
It will be difficult to know what to improve if you cannot identify your weaker areas. To identify your weak areas, take a look at any feedback you have received about your copywriting, whether this is from editors, university lecturers, teachers, your boss, etc. Accept as much feedback as you possibly can, take the feedback into consideration, study it, and look out for any consistencies and repetition. Once you have realised what your weak points are, you can begin to improve on them and therefore your copywriting will improve further.
Keep Writing- Practice Makes Perfect
Write as much as you can, even outside of work. The more you write, the better you will get. Try writing in different tones of voice too. If you work in digital marketing, you may be working with different clients who have different tones of voice so therefore it is a good idea to practice writing in these different tones of voice in order to fit the client’s brand.
Write With Your Audience In Mind First
When it comes to digital marketing, it can be easy to think about everything else you need to include in your copy like external links, internal links, images, keywords, etc. Start your copy by writing with your audience in mind first and add all the other bits later. Writing with your audience in mind first can make your copy more creative and easy for your audience to read. It is important to connect with your audience first (these are the people reading your copy after all).
Make The Most Out Of Online Resources
There are so many resources online that can help you to improve your copywriting skills. Do your research, there are thousands of digital marketing and copywriting blogs that are designed to help you. Some of our favourite digital marketing and copywriting blogs here at Lumos Digital Marketing are; Girls In Marketing, Copyblogger, and Hubspot.
Have a look around your local area and see if you can find any workshops local to you. LinkedIn and Facebook groups are fantastic for finding these types of events. Workshops are also a fantastic way to network and meet like-minded people within your industry.
There you have it, our top tips on how you can practice your copywriting skills. Read more of our blogs here if you want to find out more about copywriting, digital marketing, SEO, social media marketing, and more.