What Is A Personal Brand?
A personal brand is a process of defining and promoting what you stand for. Your personal brand is the skills and values you have that define you. For many people such as influencers and public speakers, their personal brand is part of selling themselves to clients or their audience.
The Steps To Building Your Personal Brand On Social Media
Identify Your Area Of Expertise
We are all experts at something. When it comes to building your personal brand, you want to think about the type of content that you have created that your followers have responded to. Can you re-purpose this content? Make your content unique and engaging, and choose a topic that you are an expert in. The more unique and engaging your content is, the more your followers will begin to think of you as a leader in your chosen field.
Regularly Share Content
When you first begin to build your personal brand, you need to regularly share content in order to build a following. However, it is important to not over-post, if you do this your posts will not get shown as much and your followers may end up getting frustrated and annoyed and begin to unfollow you. Ideally post on your socials 3-5 times per week. One of the only social media accounts that you can post on more regularly without your audience getting frustrated is Twitter. When it comes to posting you want to identify the social media metrics that you want to focus on, analyse the data that is associated with your posts and identify a pattern that works for you.
Find and Join Social Media Groups
Joining groups that are on social media is a great way to build your personal brand and meet other people who are trying to do the same thing. Facebook and LinkedIn both offer tons of opportunities to join groups that are focused on specific industries. For example, if you are in the marketing industry, there are groups such as The Marketing Meetup, Girls In Marketing and Pretty Little Marketer. To find these groups just type your industry into the search bar and then press groups. However remember that groups may be filled with competitors so it may be best to join smaller, close-knit groups. Once you’re a member of your chosen group, do not be afraid to jump right in and get involved with the discussions and events that are happening and add your thoughts and opinions.
Keep Your Brand and Tone Of Voice Consistent
To help build your personal brand you need to remain consistent. Remain consistent with your ideas and the way you present them will make you trustworthy and memorable. You need to figure out what tone of voice works best for you. This will entail some trial and error but once you figure out your tone of voice, stick to this and watch your following grow.
Pay Attention To Social Media Trends
A step to building your personal brand is to get involved with online trends, particularly on reels and TikTok. Some trends include using sounds that have become huge on social media, for example, on TikTok at the minute, using sounds that are about to go viral is a great way to get your profile noticed.
There you have it, our top 5 steps to building your personal brand. Are you trying to build your personal brand at the moment? If you enjoyed this blog post, read the rest of our blog posts about digital marketing, social media marketing, SEO, and more.